Set the price

How do I decide how much to ask? Is there anything beyond price that I should consider?

By now Brandon Green & Associates will have researched and prepared background information on the market trends in your neighborhood. Together we will make important decisions based on this data and the goals you set with us in our first meeting.

Brandon Green & Associates will help you set a price for your home that will meet your goals. Please keep in mind that the highest price might not be your best strategy—it is important to consider the terms as well.

Terms

Terms are the conditions—beyond the purchase price—of the real estate transaction as outlined in the contract. Terms are flexible, negotiable items that outline who does what, when, where, and how (for example when the buyer will take possession of the home and which repairs will be done beforehand).

Good terms may make a lower-priced offer more attractive. For example:

• If the buyer is offering to pay cash or has a strong financial position, there is less chance that the deal will fall through at the last minute because of financing problems.
• The buyer may propose a settlement date that meets your needs.
• Less rigorous inspection requirements (such as having a shorter time frame, less requirements, or types best suited to your needs) decrease the likelihood of finding expensive problems.
• The terms outline what items convey (that is, what household products are passed on to the buyer); for instance, you probably will want to go with the offer that does not require you to leave the buyer your new Sub-Zero refrigerator.

The sales strategy

After setting the price, Brandon Green & Associates will develop a sales strategy based on our analysis of the market, your goals, and our vast experience.

The market changes rapidly so current information is crucial to your ability to make sound decisions and develop an effective sales plan. Brandon Green & Associates will answer your questions about the market trends in your neighborhood and point out possible challenges.

Most importantly, we will constantly review your goals and revise the sales strategy if necessary.

› Go to the next step: Market your home
‹ Return to the previous step: Prepare your home